3 Winning Direct Mail Campaign Ideas You Can Start Using Today

We’re proud to inform you that the reports of the supposed death of direct mail have been, as Mark Twain once said, "greatly exaggerated."

Not only is direct mail just as effective as it ever was – it’s positively thriving. According to one recent study, the market for direct mail advertising is anticipated to grow from $71.57 billion in 2021 to a massive $72.67 billion by the end of 2022. Much of this has to do with the average return on investment for direct mail collateral is $4.09 for every $1.27 you spend getting those marketing materials out into the world.

But it can be challenging to know where to begin if you’ve been out of the direct mail world for a while or are wading into these proverbial waters for the first time. With that in mind, here are three winning direct mail campaign ideas that you can start using immediately.

3 Winning Direct Mail Campaign Ideas You Can Start Using Today

Taking Advantage of the Holidays

One of the best direct mail marketing campaign ideas you can start using immediately involves taking advantage of the holiday season – a time of year that is already upon us again.

Remember that while part of the goal of any marketing campaign is always to raise awareness for your brand and get the word out about your products and services, this is just one small portion of a much larger story.

Equally important is your ability to get in touch with people occasionally and simply remind them that you’re out there. Because of that, don’t hesitate to send out a simple postcard for Christmas or the New Year to wish people well. It doesn’t have to be overly "salesy" at all – it can be a simple message that illustrates that you care about your consumers, even when you’re not coming right out and asking them to buy something.

When executed correctly, you’d be surprised by the difference this can make in generating repeat sales from existing, satisfied customers.

The Benefit of Unusually Sized Mail

Another technique that you can use with direct mail, in particular, has to do with sending out unusually sized mail.

Think about it – part of why messages like emails are so easy to ignore is that they all blend together in someone’s mind. They all look the same, and they’re far too easy to archive when someone is wading through their email inbox in the morning.

But if you send out a piece of direct mail collateral that is slightly larger or shaped differently than every other piece of mail that someone receives that day, they’re going to notice. You immediately stand out, and at that point, you can use someone’s curiosity to your advantage.

Bridging the Gap Between Direct Mail and the Digital World

Finally, don’t be afraid to bring the benefits of both direct mail collateral and digital marketing together in innovative ways.

Always include information about the various social media channels you use, like Facebook, Twitter, and LinkedIn, which are great for allowing someone to get in touch with you in other ways quickly. This way, you can begin an experience with them through physical mail but give them the option to continue it over the Internet if that is their preference.

If you’d like to find out more information about getting started today with any of these direct mail campaigns, or if you have any additional questions you’d like to go over with someone in a bit more detail, please don’t delay – contact our team today!

8 Common Design Mistakes To Avoid in Print Marketing

There is much room for creativity in graphic design for print marketing.

However, if you aren’t a graphic designer, there are some definite no-nos you want to avoid in order to create a visually compelling design.

Here are a few to keep in mind.

8 Common Design Mistakes To Avoid in Print Marketing

1. Centering Everything

A beginner design mistake is to center everything: Large chunks of text and more.

This approach makes it harder to read because the left and right margins are ragged.

2. Imbalanced Elements

Balance is one of the fundamental principles of design.

It refers to how elements are distributed throughout a layout, providing a sense of order and stability. But too much symmetry can get boring so try adding asymmetry to create visual interest.

3. Not Leaving White Space

Make sure you don’t pack everything into your design.

You may have great design ideas, but you don’t need to use them all in one place. Instead, save some for future projects.

4. Inconsistent Branding

Whether it’s fonts, colors, or images, make sure you’re consistent.

Keep it similar throughout the piece and with your other branded materials, whether using specific colors or designs. Don’t use random fonts, thinking it will make it more interesting. This practice helps tie your design into one visually appealing look.

5. No Repetition

If you don’t repeat a few visual elements throughout your projects — for instance, specific colors, layouts, or spatial relationships — your design could lack continuity, and your reader can’t "tie it all together."

6. Improper Use of Colors

Understanding color theory and psychology can help you use colors at their optimal best.

Colors can set the tone, mood, and style of your design. Don’t go crazy picking various colors; be consistent with them and keep the colors in the same family.

7. Not Enough Space Between Letters

You will want to ensure the spacing of your letters is just right, not too close or far away.

This process is known as kerning to graphic designers, and it ensures each character fits well with its neighboring letters.

When you are designing marketing materials, you have so many creative options. These tips will help guide you through the process.

When it’s time to print your project, please remember us. We’re here to help guide you, answer your questions, and publish your project in the best light possible. Contact us today!

5 Reasons Every Small Business Should Send Holiday Cards

It’s time to decide if you’re sending holiday cards to your clients!

Sending cards in the mail to your clients and customers does a lot more for your company than you might think. Take a look at five reasons you should extend the extra effort to send out holiday cards.

5 Reasons Every Small Business Should Send Holiday Cards

1. Elicit Joy

Emotions play an integral part in the buying decision, and sending a holiday card will boost those feelings.

It makes people happy to receive fun mail in their mailboxes. And a card is a lovely, elegant touch.

2. Send Thanks

Thank your customers for their continued support throughout the year.

The wording should express your thanks or seasonal greetings in a way that highlights your relationship with your client.

3. Stand Out

Raise above the competition.

Many businesses digitally wish people holiday greetings, but those get lost in the junk email category. By sending an actual card, people will notice and be more appreciative.

4. Show You Care

A simple card means a lot during the holidays.

Small acts of kindness significantly impact client loyalty, and they may keep a client from looking elsewhere.

5. Break Through the Noise

A sales flyer might not get read, but a holiday card will.

It makes people feel warm and fuzzy and keeps them thinking of your company.

As the holidays approach, we want to thank you for your business.

If you need help with your holiday cards, we have many options. Contact us today!

7 Top Ways to Show Appreciation to Customers

Gratitude is a great skill to possess.

"I think gratitude is a big thing. It puts you in a place where you’re humble," said Andra Day.

And humility is a wonderful attribute, primarily when serving the public. When you meet up with prospective clients, gratitude is vital. We receive a much better welcome when people see how thankful we are to meet with them and to have their continued support.

Research has proven that returning customers spend 67% more than new customers, and 82% of customers are brand loyal.

So, what else can you do to show appreciation besides saying thank you?

Here are some ideas to show your gratitude.

7 Top Ways to Show Appreciation to Customers

1. Send a Thank-You Note

Send a thank-you note in a letter, hand-written and signed by you.

Sure, it takes a little time, but keeping current customers happy is worth it—especially the ones you genuinely want to maintain a relationship with.

2. Make a Donation

Donate to something close to your customers’ hearts.

If they support a worthy cause you can get behind, consider donating something to these causes in their name.

3. Offer a Discount

Offer a discount just for them.

One of the easiest ways to build customer loyalty is by rewarding your customers for their business with loyalty cards and retail rewards.

4. Do a Giveaway

Offer a giveaway prize package.

Want to share the love and give out prizes to your fans? Running a giveaway is a great way to show your appreciation. This will excite customers, and they might even tell their friends and colleagues.

5. Offer Free Services

Offer more free services if possible.

When people began to feel the impact of the coronavirus and social distancing, some companies went above and beyond to help people adjust to a challenging new reality.

Some companies offered free services or better deals on their products. When there is a stressor in your customers’ lives, help out a little more. People notice it and will appreciate your help.

6. Talk Face-To-Face

Engage in face-to-face conversations with your clients.

Ultimately, people want to be seen and heard. Engaging with them in a conversation over video chat or, better yet, in person is a perfect way to thank them for supporting your company daily.

Listen to them rather than just pitching your ideas. Ask about their business and learn how you can genuinely help each other.

7. Acknowledge Them on Social Media

Feature customers on your blog or social media.

If they had a big event that you were able to be a part of, or help with in some way, show it. Portray pictures of the big day with words from them as to how the day went.

This is great to help celebrate their day. It’s also great to get the word out about how you help people.

Whatever you choose to show appreciation will elevate your customer relationship and nurture long-lasting bonds. If you need help printing stationary or customized packaging, let us know. We would love to help!

9 Solid Ways to Combine Digital and Print to Boost Your Campaign

Contrary to popular opinion, print is not dead, and it remains an integral part of marketing and advertising.

Today, you can’t rely solely on digital ads to increase customer traffic. Likewise, you can’t just rely on old-school advertising to do the job.

Writing words on paper is tactile and fun to hold. It also creates a feeling of value that a pop-up ad can’t do. Paper is something that has to be reckoned with. You can’t just turn a blind eye. You have to physically throw it away–after reading it.

Once it’s your customers’ hands, you have the advantage of grasping their attention. Be forthcoming about what you are selling or trying to call their attention to.

Using high-quality paper and fine print can give the impression of prestige and quality, and with the physical item in your hands, it is way more engaging for readers than an email or a pop-up.

Digital helps expand on the conversation you started with the customer. It allows for more information to be shared, and it’s interactive in that the customer can click for more information on your website.

So, if you take the best aspects of each marketing tool, you will see the difference compared to running a solely digital or print campaign.

9 Solid Ways to Combine Digital and Print to Boost Your Campaign

1. QR Code

Use a QR code to link to your digital platform.

This is a quick and easy way to get the most out of your advertising.

2. Include Your Web Address

Add your website to the printed pieces.

This way, the customer instantly knows how to get more information or contact you. You can even create a specific landing page for the campaign.

3. Exclusive content

Advertise exclusive content within your print pieces to gain new followers on a specific social platform.

4. Social Media

Use your social media to obtain customer information so you can send on-target materials to them.

5. Giveaway

Advertise a giveaway on your printed piece and include a QR code or URL that takes the consumer to a page where they can redeem the gift.

6. Colors

When combining print and digital efforts, give them a cohesive look by using the same colors and fonts.

7. Campaign Tracking

Add a UTM or Urchin Tracking Module to the web address or QR code that you put on your print campaign.

A UTM is a simple text code that can be added to any URL or webpage to generate Google Analytics data.

8. Hashtags

Printing specific hashtags on materials is yet another way to funnel all marketing channels toward a single campaign.

Indiana University used this approach with newly-admitted college students by including the hashtag #IUSaidYes on their acceptance letter packages.

9. Augmented Reality

Use an augmented reality code in your print advertising to stand out more.

This high-tech tactic tracks the results through the code and can also boost your online presence. These two together are unstoppable.

When it comes to marketing, combining digital and print will help boost your campaign and reach the right audience.

When it comes to print marketing, we are here to help your marketing dollars go further! Contact us today.

How to Use Color to Impact Holiday Campaigns

From: techsupport@mi4p.com <techsupport@mi4p.com>
Sent: Friday, November 11, 2022 6:37 AM
To: Undisclosed recipients:
Subject: How to Use Color to Impact Holiday Campaigns

When you think of the holidays, what colors come to mind?

Red, green, white, or maybe even blue and gold. These festive colors can evoke emotions from consumers by drawing them to colors they might not naturally be drawn to outside of the holiday season.

Using color theory, the study of how color impacts perceptions and behaviors, we can help get customers in the mood for the holidays and, hopefully, buy your products. Here’s what the experts say about the holiday colors we love.

How to Use Color to Impact Holiday Campaigns

Red

We know red as a warning: fire, stop signs, danger, and so forth.

But it is also a powerful color representing love, passion, importance, and hunger.

Red can raise blood pressure and respiration rates and enhance human metabolism. We think of things like red berries, Santa, and more. Use this color as an accent, and you’ll be doing well. However, if used in abundance, it tends to get overwhelming.

Green

Green has both the calming attributes of blue and the excitement of yellow.

When used in a design, it is known to have a balancing and harmonizing effect. It also helps balance out red, which is used often this time of year.

Christmas trees can go back to medieval times to symbolize the Garden of Eden. Today, we tend to think of Christmas trees and mistletoe.

White

Of course, we associate white with snow this time of year.

But it also is an excellent backdrop for design. Since it is the polar opposite of black, it goes with just about every color and is perfect for minimalist design. In addition, it can soften the often bright colors of the season.

Blue

While blue is sometimes acquainted with sadness, calmness, and responsibility, it is also known for its dependability, peace, and religion.

Especially this time of year, we see that blue represents these last attributes. In times past, blue was connected to royalty as the pigments to produce the die were expensive.

Gold

Success! Achievement! Luxury! Elegance!

These are what gold represents, and many individuals associate this time of year with gifts.

Yellow, or gold, is a warm color and represents passion, happiness, enthusiasm, and energy. It’s a powerful color, not used in abundance.

When thinking about designing your holiday marketing materials, these colors are tried-and-true, and people instantly associate them with the holidays.

There are always beachy themes and tropical photos, but that typically doesn’t represent the classic feel of the holiday season. Tapping into those warm emotions is easier when you keep with tradition.

The time to start thinking about holiday print materials is now! We can help you pick the right hues and colors for your marketing efforts. Visit our website today!

4 Things Your Direct Mail Piece Needs to Convert

Direct mail is a simple, cost-efficient way to reach your target market.

The response rates for direct mail are about five to nine times higher than other advertising channels. However, five to nine times is quite a range. Getting your direct mail to reach the nine times higher statistic requires certain elements.

Here are four things your direct mail piece needs to convert direct mail into sales.

1. Personalization

Recipients respond well to personalized advertisements.

The more personalization, the better your target market can say, "Wow! This is for me!" One study showed that 93% of businesses that incorporated an advanced personalization strategy experienced revenue growth.

Personalization starts with data. The more customer data you have, the more personalized your direct mail can be. Gather data regarding geographic, demographic, and behavioral characteristics so you can…

  • Include the recipient’s name in all outgoing marketing materials.
  • Reference the client’s past buying history.
  • Suggest products the customer might be interested in.

To simplify your marketing, try to divide your overall target market into niche audiences with specific pain points. This will allow the mail to be more personalized while still being manageable for your business to execute.

2. Special offers

Tell the recipient what’s in it for them.

By including special offers in your direct mail, people will be more likely to act. Make your direct mail more effective by triggering fear of missing out by making the offer for a limited time only or while supplies last.

If your company struggles to acquire data from your customers, you could have customers fill out a form before they can access the special offer.

Examples of special offers include:

  • Discounts
  • Exclusive events
  • Free samples

Example: "Scan this QR code, tell us about yourself, and get 25% off your next purchase! For a limited time only."

3. Strong writing

The content within direct mail heavily influences readers.

Create a confident, friendly, accessible piece with direct mail by focusing on the writing. Tips to achieve this include:

  • Make it accessible to all by using simple language and short sentences.
  • Make it easy to skim by adding headings and bullet points.
  • Tell readers what’s important by making certain words and phrases pop.
  • Include stories readers will enjoy and connect with.
  • Make your first and last sentences count because they are the most frequently read.

By making the content of your direct mail enjoyable to read, recipients will be more likely to act.

4. Follow up after sending direct mail

People are busy, and they need reminders.

Therefore, follow up with your customers after sending direct mail. You can follow up with another direct mail piece, email, or phone call. When doing so, remind the customer about the special deals and your previous point of contact.

Direct mail is a powerful tool in marketing. But you’re going to want the most conversions for your money. Help convert by including these four strategies in your direct mail campaign.

We’re here to help you convert when you’re ready to print! Reach out today!

5 Call-To-Action Tips to Use on Your Print Marketing (And Why They Work)

In its simplest form, a call to action tells the recipient to buy now.

However, sometimes saying, "buy now!" won’t be quite as effective as an alternative, more creative strategy.

Below are some tips for crafting a call to action for your print marketing campaign so you can have a better response rate than the average of 4.23%.

1. Be straightforward

Tell the reader what they can expect if they complete the advertised action.

No games, no tricks. If you say this is what will happen, then advertise it accurately. If the deal only holds if they buy $X in merchandise, then clearly communicate that. You’re not doing yourself any favors by making a misleading call to action. It’ll just frustrate the client.

Avoid misleading calls to action by including relevant numbers, such as pricing and discounts.

2. Use strong command verbs

Begin your call to action with a strong command verb.

Strong command verbs can help people follow your call to action. In one study, ads with strong action verbs performed about 89% better than those without.

Examples include,

  • Buy the customer-favorite product now!
  • Shop at our newly updated store!
  • Order through our quick and easy website!
  • Download the newsletter for insider knowledge!
  • Subscribe to be the first to know about all our amazing deals!

Often, people have a hard time saying no, even to words on a page. By using confident action verbs, people will do it.

3. Be enthusiastic

Enthusiasm is contagious.

If customers feel you are enthusiastic and believe in your product and service, they’ll get excited too. In writing, enthusiasm is best shown through exclamation points, so use them often!

4. Advertise scarcity

People are busy, so you must find a way to get them to act immediately.

Including a sense of scarcity in your call to action by showing it’s for a limited time or while supplies last will prompt people to act fast. This will help prevent people from putting direct mail in their "I’ll get to it later" pile.

5. Differentiate from your competition

Companies with similar niches can sometimes advertise similar calls to action.

Make yourself stand out from the competition by brainstorming ways your call to action can be unique. First, think of the things your company does that are better than the competition. Then find a way to weave that into the call to action.

Try getting creative and unique by asking your customers to complete an action not commonly requested. For example, try telling customers to read customer reviews instead of prompting them to buy, shop, order, download, or subscribe. Customers trust other customers’ reviews. If you have positive customer reviews, advertise them in your call to action. Potential clients can see what items or services are most popular and why.

Calls to action are a crucial part of your marketing technique. Without it, customers often won’t act. Using strong command verbs and enthusiasm makes target markets likelier to respond.

With all the thought and research you put into your print marketing campaigns, you will want an easy, smooth printing process. Once you’ve settled your call to action (and a thousand other details), reach out for a hassle-free printing process!

6 Ways to Engage Your Audience With Interactive Print Marketing

Interactive print marketing allows more engagement from the receiver, upping retention.

Interactive print marketing is any print that allows engagement beyond reading from the user. It can have digital or non-digital aspects.

Non-Digital Interactive Print Marketing

Non-digital interactive print marketing uses creativity to enhance print, creating a unique experience.

1. Scents

Sending scents through the mail is especially helpful when advertising the wonderful smell of your perfume.

However, even if you don’t sell perfumes, sending a scent through the mail can still be helpful. By associating your business with good smells, you’ll intrigue and please potential clients while influencing their emotions, as 75% of emotions are due to smell.

Incorporating a particular smell could become part of your brand identity, boosting recognition. People are 100 times more likely to remember a smell than something they see, hear or touch.

2. Invisible Ink

Make your campaign fun by telling your recipients to get the paper wet or bring it outside into the sun.

Having "hidden" messages appear after following the prompts creates a fun experience for the customer while also making your advertisement memorable.

Entice your readers to follow the prompts by providing a discount or some benefit after following through.

3. Origami

Send print that can be transformed into something more through origami.

This is a fun activity for the recipients. Make sure the directions are clear and the origami doesn’t get too complicated. Otherwise, the recipient will become frustrated.

Connect the origami piece to your marketing campaign and product. Make it even better by providing the customer with something functional once they’re done, like a pencil holder.

Digital Interactive Print Marketing

It can be beneficial to change your strategy mid-campaign by including digital aspects.

It also increases response rates; a study shows the increase in response rates could be from 2 to 35%!

4. Lights

Did you know you could include lights in your print marketing?

Adding lights can make your direct mail shine. With the holidays just around the corner, adding lights to Christmas trees in direct mail will help you stand out. Use your imagination to find ways to enhance your package through digital lights.

5. QR Codes

QR codes help to create a seamless omnichannel approach by creating a bridge between the print and the digital world.

QR codes can connect consumers to…

  • Social media. Social media is a wonderful way to interact with clients while showcasing your best products or services.
  • Website. Your website can be used to find out more information about your company and answer any questions. To make it even more effective, you could include QR codes that bring the customer directly to the product you’re advertising.
  • Video. If you’d like to share more information than can be included in the print piece, then have the QR code direct users to an engaging video for more info.

QR codes can help your print marketing deliver more than would otherwise be possible while helping people follow your calls to action more easily.

6. Artificial Reality

Artificial reality gives your print marketing a chance to come alive.

When the recipient scans the image with their phone or tablet, they’ll be able to see images moving and making noise through their phone.

It’s another element that increases the recall of the recipients while also providing them with a bit of fun in their lives.

Print marketing is not archaic. Although it has been used for many years, it has kept up with modern technology to provide unique, memorable features to your target market.

Let us help you engage your audience with interactive print marketing! Reach out today!

11 Print Products That Make Great Holiday Gifts

The holidays are coming, and you want to reward your clients (and possibly even your staff) with fun items that will benefit them and keep your name buzzing around.

Utilizing giveaways helps people identify your brand and reminds them of your business when they’re ready to purchase.

Here are some great ideas to help do both of these things.

11 Print Products That Make Great Holiday Gifts

1. Water bottles

These are popular because they are reusable and reduce waste in landfills.

Of course, we all want to stay hydrated, but it’s also a perfect canvas for your business logo.

2. Calendars

We all use our phones but hang up our paper calendars to remind us of important dates.

Add photos and your logos, and you’re set. Each month, there will be a different picture to admire.

3. Mugs

Who doesn’t like to curl up with a good book or Kindle and read with a cup of coffee, tea, or hot chocolate?

Mugs are perfect for winter months to warm hands up during a chilly business meeting. And your name is front and center.

4. Keychains

Create a fun, engaging, creative keychain for your customers and employees.

Then, tie it in with a popular sporting event in town or location to bring camaraderie.

5. Bookmarks

Design some fun bookmarks for your guests.

Include engaging local scenery and fun graphics. Believe it or not, people still like these types of gifts.

6. Stationery

This is a wonderful idea if you are looking to reward your employees.

Create one-of-a-kind stationery that is customized to them.

7. Caps

Whether you create winter caps or baseball caps, the message is clear.

This type of gift has your logo front and center and is something useable for months. These are great ways to get your logo noticed.

8. Magnets

Fun, fun, fun! Magnets are great in the office or at home.

People use them all the time. So consider it a challenge to come up with something clever.

9. T-shirts

These are great giveaways because we all wear t-shirts.

They are great under sweatshirts, in the gym, or on a casual day at the office.

10. Bottle opener

No one wants to be stuck without a bottle opener at their next event.

Make sure your bottle opener flaunts your logo clearly, and pick colors that represent your business well.

11. Notepads or notebooks

We all need more of these; they get used a lot.

Find a fun style, size, or shape of notepad to create a long-lasting appeal.

No matter what products you choose to use, it’s clear that your logo will permeate their brain, causing them to remember you when they need your services. It’s like subliminal advertising.

Giveaways and contests help you generate leads, engage your customers and increase your audience reach, all simultaneously!

So remember, when you need printing done, we are here to help your ideas become successful. Contact us today!