The Courage of Success

Setting goals to drive revenues and profits is part of doing business. We all strive to be successful in business and in life. When we are young, we look for careers that will make us successful to get the things we want such as a beautiful house, cars, and money. Most people define success as the ultimate goal.

However, there are other ways to look at success.

"Success is not final; failure is not fatal; it is the courage to continue that counts." ~ Winston Churchill

Churchill defined success and failure as a journey instead of the end goal. How do you define success? If you look at success and failure as part of a journey instead of an end goal, life looks very different. Instead of always striving to seek the end, you are marking points along the pathway as measures of success and failure. None of these points is the ultimate goal, but rather, destinations that you can reach and surpass.

When you define success in this manner, it takes much of the stress away as you pursue your goals. While still working to create success, whether that is a monetary target or achieving other goals such as graduating from school, gaining particular skills, or training an employee successfully, you know that each point is not an end. In fact, each time you achieve success, it is a beginning of the next segment of your journey.

On the flip side, defining success as part of the path means that failure is also part of the path, and not a crushing blow. While no one likes to fail, you can take your failure as a learning opportunity to improve the next time you journey in the same direction. Breaking down the road to success into smaller, doable achievements can help you gain strength to pursue your goals and succeed multiple times.

Churchill said, "It is the courage to continue that counts." Sometimes, we wake up in the morning and want to be anywhere except at work. However, a successful business person is the one who continues to work day after day whether they want to or not. It takes courage to persevere during the good times and bad, especially when you are not sure if you will be successful that day. When the economy is tough, and business is hard to find, it takes courage to keep looking for new customers.

It also takes courage to change with the times. No matter how long you have been in business, change is inevitable. These days it seems to come faster than ever. However, success means the courage to make the changes that will help you continue to grow in business. In fact, your successful business influences the world around you. As your business continues to flourish, you add to the economy and help bolster the lives of everyone that you touch.

Your courage to continue along a successful pathway creates a ripple effect. By setting an example for your employees, your customers, your vendors, and your family and friends, you show everyone the true meaning of success. You have the courage to continue moving forward.

Protect Your Business While On the Move

Even if you’re not working for an organization that requires you to travel on a regular basis, there is still a high likelihood that you will work from home at some point during your week. Giving people the ability to work remotely not only increases worker productivity but also drives efficiency, lowers stress, reduces employee turnover, and more. However, all of these benefits come at a pretty significant cost: giving employees the ability to work while on the move also increases the chances of a cyber attack pretty profoundly.

Organizations that want to leverage the power of modern technology with as few of the downsides as possible would do well to learn three specific letters as quickly as possible: V, P, and N.

What is a VPN?

Short for "virtual private network," a VPN is exactly that – a private network that extends across either a public network or a larger, global network like the internet. Think of it as a lane on a highway that only you and your employees are allowed to use while on your way to work. Sure, there are other cars out on the road trying to get to various destinations, but YOU are the only one who gets to enjoy that one, special lane.

This may be a bit of an oversimplification, but this is largely the idea at the heart of a VPN. It allows users like yourself to both send and receive information over public networks like the internet with all of the privacy and security they would expect if they were connected to a smaller private network in their office.

Many businesses use VPNs to help increase security as more employees work remotely. Using a VPN, remote users can connect back with the head office, or regional offices can connect with one another, without worrying about anyone with malicious intentions intercepting their traffic.

Why is a VPN So Important?

For business professionals on the go, VPNs are important, thanks to one simple, little word: security. While connections to the internet are a dime-a-dozen, SECURE connections are much harder to come by. If you hop onto the Wi-Fi network at your local Starbucks to send some important files to a client, anyone on that some network could potentially "snipe" that file out of the air and gain access to it if they know what they’re doing. This is because Starbucks’ network was designed to be public so everyone could use it, which unfortunately means any and all traffic going over that network is essentially up for grabs.

However, if you used that same Starbucks Wi-Fi connection first to connect to your VPN, the kid with the laptop three tables over trying as hard as possible to read your emails can "hack" all he’d like, but he won’t be learning your trade secrets anytime soon. VPNs allow businesses to extend the security of their local intranet while located out of the office, allowing remote employees to be as productive as they need to be without worrying about something like a data breach.

These are just a few of the key reasons why VPNs are so important for today’s modern business world. When dealing with something as inherently volatile as the internet, the security and privacy benefits alone are more than worth the investment, even – and before you begin to think about the added level of protection this gives to employees working out of the office. In an era where data breaches are all too common, and concern with data privacy is at an all-time high, virtual private networks are one of the single, best ways to remain protected and productive at the same time.

Out of the Mouths of Babes

Customer service is sometimes the part of the job that we dread due to the range of customer complaints that ensue. However, if we look at customer service as an opportunity, we can create a lot of positive energy from it. While not all stories are as entertaining as this one, the fact that the customer service response became a boon for the company is evident.

Giraffe Bread

Lily Robinson, 3 and 1/2 years old, wanted to know why the Tiger Bread from Sainsbury’s (a British convenience store) wasn’t called Giraffe Bread. After all, it looked like giraffe skin. She wrote a letter to Sainsbury’s and her mother mailed it to their customer service department. (https://www.helpscout.net/10-customer-service-stories/)

In an incredible customer service response, Chris King, 27 and 1/3 years old, responded to Lily with another letter and a gift card. That response in itself would have been an incredible customer service moment, but the story continues.

Sainsbury’s decided to change the name of the bread to Giraffe Bread and created signage explaining the story. Lily’s mom was so impressed that she wrote about the story on her blog. (https://jamandgiraffes.com/2011/06/15/our-careline/) The story then got picked up by BBC News (http://www.bbc.com/news/business-16812545) and became a marketing tale that has returned goodwill to Sainsbury’s many times more than what the first gesture from Chris King cost them. While this return doesn’t happen every time you offer excellent customer service, your actions and response to customer complaints are opportunities to cement relationships with customers. Often, it is the customer service assistance that creates the most indelible mark in a customer’s memory.

Customer Service as an Opportunity

There are many similar instances that companies never find out about that affect their bottom line. Not every customer calls or writes to a company because of a good or bad customer service experience. However, they may tell all of their friends about it. Positive or negative, word of mouth goes far and can create a bundle of good or bad press for a company.

Because most of us are dealing with automated phone systems and customer service reps that speak other languages and barely know English, a lot us have become numb to the massive amount of poor customer service. When we do come across good customer service, sometimes it is a shock to our system. We crave good customer service, and most people will return and refer others to any company that treats them well.

Examples of good customer service opportunities abound:

*The mechanic that takes the time to explain what is wrong and why it needs to be fixed, but won’t fix anything that is unnecessary.
*The patio furniture sales person who brings out a ladder to get the last display model from the ceiling-high display shelf.
*The jeweler who walks the customer through the options of repair for their cherished, but cheap, pearl necklace.

These types of customer service experiences are appreciated by the customer and remembered.

By treating every customer service issue as an opportunity to strengthen your relationship with a customer, you can build the loyalty that every business needs. Loyal customers are your bread and butter, the customers who pay your monthly bills month in and month out.
Being a small business can give you more of these opportunities because you know your customers personally, so use these moments as a chance to shine.

What A 9-year-old Reporter Can Teach Us About Perseverance

Nine-year-old Hilde Lysiak is the brains behind Orange Street News, which bills itself as the only newspaper dedicated to Selinsgrove, Pennsylvania. When she broke the story of a murder in her neighborhood hours before professional news outlets, she received some backlash from online commenters. Because of her young age, some people said that she should focus on "cute" stories. One even went so far as to say that she should report on "tea parties and dolls."

Despite the criticisms, Hilde has continued to report the news. She has a hotline that people can call to have vandalism investigated. Stories reported by Orange Street News range from local thefts to the expansion of the route of a local ice cream truck. While some feel that reporting on the hard news is not the job of a nine-year-old, one group, in particular, disagrees: publisher Scholastic has just offered Hilde a four-book deal. She will be co-writing a mystery series with her father. The first book comes out in 2017.

Had Hilde backed down when she received criticism, she would never have gotten this opportunity. The book deal makes Hilde one of the youngest individuals to publish a book series.

Just as it took perseverance for Hilde Lysiak to keep creating stories for Orange Street News, marketers need to keep up consistent efforts even when they’re not getting results right away. Here a few areas where prolonged and consistent action is necessary to get the sales that make your business a success:

1. Social media marketing.

There are over 32 million Google results for the phrase "social media marketing doesn’t work." However, when you go further, you’ll find that the ways that people have been social media marketing are what does not work. For marketing on social media to work for your brand, you need to post consistently. According to Buffer, you should post anywhere from once per day on LinkedIn to five or more times a day if you are marketing on Pinterest. Without this level of commitment, you will not get the results you want.

2. Email marketing.

If you send an email blast just once with no follow-up, your conversion rate will be low. However, follow-up emails can raise it considerably. Research from Salesforce indicates that it can take anywhere from 6 to 8 "touches" to generate a sale. People are usually not ready to buy the first time they have an offer. By reaching out several times, you can help build their trust and comfort levels and get them willing to buy.

3. Blogging on your site.

If you do not blog consistently, you will not get the sort of traffic and build the type of relationships that can help support your brand. Blogging at least twice a week will help you get more traction in the search engines and will give visitors more materials to check out while they decide whether to give you their business.

No marketing effort will work overnight. By being consistent and persistent in your marketing materials, you can improve your conversions and see more success in your marketing efforts.

Know When to Hold ’em and When to Fold ’em

"You’ve got to know when to hold ’em, know when to fold ’em, know when to walk away, know when to run." This iconic hook from the song "The Gambler" is about more than just playing cards. It’s also a metaphor for many circumstances that we encounter in life and business. Knowing when to end a dead-end job or a toxic relationship is critical to maintaining a happy life.

Likewise, understanding when it’s time to quit a product you love, but that is not providing you with the gains you want, can mean the difference between success and failure, or even fulfillment and frustration.

In 1976, 23-year-old Don Schlitz wrote "The Gambler." After pushing it around for a few years, eventually, it was picked up by Bobby Bare and later, Johnny Cash. Despite the talent behind the lyrics and performers, the song never really took off. That is until Kenny Rogers picked it up and launched it to the top of the charts. Schlitz knew he had a song worth pushing and didn’t give up. That perseverance paid off in spades (pun intended).

Knowing when to keep going with a product or service is not always so straight-forward, though. It’s a difficult decision to give up on your "business baby" that you created and nurtured, especially when revenues are "ok." Sometimes, though, it’s necessary to give up an "ok" thing to make room for an extraordinary thing. So, hear from some of the top founders in the country about how they know when to hold em’ and when to fold em’.

Is It Profitable?
This question is probably the easiest to answer when you take into account: (1) revenue, (2) time and money investment, (3) emotional investment and (4) company goals. For Elisa Doucett, Founder of CraftYourContent, it’s a no-brainer – "if it costs more fiscally and mentally to maintain than it makes, then it is no bueno."

For Matthew Newton, Founder of TourismTiger, his approach is similar – "if the return on time or money invested isn’t worth it and you can’t find a clear solution, it’s time to kill the product."

Is It Providing Value?
Just creating a product because you want to make money or achieve a personal goal may not be the best for your product’s success. Likewise, if your product is too similar to your competition or doesn’t add more value than a competing product, it’s time to move on to something else.

Micheal Ericsson, Founder of Search Scientists, looks to the founder’s mindset in determining when to kill a product: "Everyone I know with a truly successful product…[is] not creating a product to create a product, they’re moving forward with the goal to change a piece of the world."

Is It Feeding Your Passion?
While passion may not be the best reason for creating a product, it certainly should be a factor in keeping it going. According to Brandon King, Founder of SmartInternChina, "You should kill a product when it is killing you. If you go through an extended period of time working on a product you hate…that drains your energy, that is a good sign that it is time to move on."

Continually working on a product that you hate will erode your ability to put your best efforts into it. Nobody wants to put their name on a mediocre product.

Phil Ivey, (a.k.a. Gambler) always quits for the night when he’s no longer at his best. The same holds true for running a business.

Inspiring Company Cultures: A Great Place to Work

How often do you dread coming to work in the morning? Even for business owners who love what they do, sometimes getting out of bed and coming to work can be a chore. Putting a priority on developing a company culture that inspires your employees to have fun at work can help take the dreariness out of the everyday mundane. While not all businesses have a budget to implement all of these ideas, you can find some creative juice from what these companies have put in place to make their workers enjoy the workplace.

What Makes a Great Place to Work?

Sparks, a marketing company, creates activities that make work fun for their employees. Some of the activities they have implemented include:

*Mix & Mingle – A program that coordinates employees from different departments having lunch together.
*Food4Thought – Focuses on lunchtime presentations from various departments and what they are doing.
*Events – Creating parties for holidays and other occasions.

Encourage Staff to Get Up Out of Their Chairs

Limeade, an employee engagement platform, tries to get their workers out of their chairs by using standing desks, walking meetings, puzzle stations, coloring stations, fitness challenges, and even Nerf wars.

Let Employees Play Games

TinyPULSE, a performance review company, has office games that the staff play together to relax and de-stress throughout the day. Two of their favorite games are Werewolf and Eat Poop, You Cat. These games can be played by the entire staff at short intervals one at a time. Team members can take a few moments away from their job to have a bit of fun. You can find instructions for the two games at the links below:

*Werewolf – Who is the werewolf that has been killing off the sheep? https://www.tinypulse.com/blog/sk-3-team-building-games-organizational-culture
*Eat Poop, You Cat – Similar to Pictionary, people make drawings and try to figure out what they are. https://www.tinypulse.com/blog/sk-work-icebreaker-games

Create Activities that Employees Can Enjoy After Work

SnackNation, a healthy snack company, designs activities for employees that they can do after work or on weekends. Most of those activities involve fitness at some level. Activities include going offsite to nearby parks such as Big Bear, scooter races in the parking lot, yoga in the office, boot camps, and Friday Happy Hours.

How Can You Develop Your Company Culture?

Even small companies can develop their business culture to bring employees together and make work more enjoyable. It doesn’t take a large budget to implement some of these ideas. While you may not be able to sponsor a weekend trip, you can certainly add some games into your day that only take a few moments away from the stress of work. You can find a lot of unique team-building games on the internet with a quick Google search, many of which take minimal money to run. Some take only a piece of paper and a pen. These types of games help your staff solidify by laughing together, and they will feel more comfortable working together later on. Additionally, work can be stressful. Taking the stress away will help staff become happier at work which will give them the incentive to stay with your company longer.

You can implement team lunches to share employee recognition or talk about what is going on in the company. You can also help employees build camaraderie with lunch-time sports. Think about how you can make small changes to create a positive, fun atmosphere in your workplace. If your staff is having fun, that attitude will translate to your customers who will enjoy coming into your office.

Ways to Recharge for Successful Entrepreneurs

Entrepreneurs are a different lot. It takes a certain type of person to hang out there on the edge and take calculated (and sometimes not so calculated) risks. The rush of adrenaline that keeps tycoons in the sweet spot of success can wear a person out, though. The hard-charging, always-ready attitude is a unique quality that has its own set of rules when it comes to taking a little downtime without losing precious time and opportunities. The following are excellent strategies for how to recharge for moguls of business.

Contemplation
There is no "right" or "wrong" way to sit quietly for a few minutes a day. Taking the time to think and contemplate things is a real game changer. It teaches you to quiet your mind and gives that big brain of yours time to rest. That’s all it is. Give it a try. Take 20 minutes and sit quietly. Let your thoughts come in and gently focus on them one at a time, allowing yourself to sit in silence. Over time, the effects build and offer a calmer mind and body, heightened focus, more patience, and greater productivity.

Movement
Your doctor and Jillian Michaels are right. Exercise is especially critical for entrepreneurs. You may feel like you are going 100 MPH on any given day and do not need "additional" activity, but get outside and take a brisk walk. You can even take the time to think at the same time. It’s a twofer for the multi-tasking magnate in you.

Experience the Outdoors
Great Scott! Throw nature in the mix and it’s a "three-fer" (it’s a real word – scout’s honor). The outdoors can spark relaxation, creativity, and help stave off burnout. Daily exposure to natural surroundings will give you the fuel to get back in the office and power through your day.

Schedule Your Time
Keep a single calendar that gives you mandated time each day to walk away from your desk, your phone, and your email. Maybe a couple of 10-15 minute breaks that give you time to stretch your legs, interact on a social level, grab a (healthy) snack or call a loved one. This single calendar will house business related obligations and personal outings and priorities. Seeing all of your obligations in one place helps eliminate the over-scheduled executive trap and gives you the opportunity to see, in black and white, how you are spending your time. In addition to your breaks, dedicate some time to your meal periods. Maybe you do not want to allocate an hour per day for lunch. At the very least, turn off your electronic world for 15-20 minutes and give your food your full attention. Think of it as "eating meditation."

Unplug
Unplugging from all electronics, while a little frightening at first, can help alleviate a ton of stress. Think about it; all of those dings and beeps and buzzes that are always pulling at every last ounce of concentration you have. There’s only so much a person can take. Every tweet, poke, Instagram, Snapchat, email and reminder activates responses in you that eventually lead to mental and emotional breakdowns. It’s a daunting prospect, but consider taking an hour away from all electronics and build from there. Who knows, maybe you could allocate an entire electronics-free day or evening. Your creativity and your soul will thank you.

These few tips can help avoid burnout and create the optimal environment for the successful entrepreneur in you.

There Are No Pointless Meetings, Only Wasted Opportunities

If you ask any business professional what they dread on their calendar the most, many of them would tell you the same thing: all of those pointless meetings. You’d be hard pressed to find someone who hasn’t been pulled away from their desk at the most inopportune time, only to sit in a room and hear people convey information that they either already knew or that they didn’t need to know in the first place.

The dirty little secret here is that there are NO pointless meetings in the world of business – only wasted opportunities to get things done. If you want to make sure your meetings are justifying their existence, you’ll want to keep a few key things in mind.

Know When to Schedule a Meeting and When Not To

The first step on your road to a more productive meeting schedule involves coming to an understanding of what type of information should be conveyed in a meeting and what would be better left for some other delivery mechanism. One of the reasons why meetings tend to fall into the "pointless" category for many people is that they don’t require input or collaboration. If a team leader wants to draw everyone together to talk about updates to a project, but they don’t want the advice of anyone else, what they’re scheduling is not a meeting at all. It is an email at best.

Collaboration and the input of everyone involved should be a requirement for any meeting to justify its existence. If a particular problem has cropped up with a project and everyone needs to come together to solve it, that’s one thing. However, if the purpose of the meeting can be accomplished by just sending a memo or some other form of communication, don’t waste everyone’s time by gathering the entire team together to talk about the work they are already doing. Instead, let the team just get on with doing their jobs.

It’s All About Solutions and Focus

Another one of the reasons why more meetings tend to be less than productive is because people come with ideas, not solutions. One sure-fire way to make sure that nothing gets done is to allow people to come to a meeting and say off the top of their heads whatever is on their minds, firing off ideas that may or may not work.

In a perfect world, everyone at the meeting would know that you have a problem and would come prepared with X, Y, and Z suggestions for how to feasibly solve it. You wouldn’t waste the meeting time searching for an answer to your problem. Instead, you would be able to pick the best solution available to you from what the team members came prepared with and brought to the meeting. Far too many meetings lack this type of targeted focus, which is why so many of us can walk out of a meeting and feel like it accomplished nothing.

At the end of the day, there are no pointless meetings in the world of business or, at least, there shouldn’t be. Getting everyone together for a meeting can be a great thing. Everyone is in a room together, feeding off of everyone else’s energy and building a solid foundation of creativity that will carry your business forward. Meetings that are little more than lectures (or worse, freestyle sessions) have no place in a productive organization. If you want to have a meeting, by all means, do so – just make sure it has a clear focus before you schedule it.

Taking Over: Tips for Becoming a Team Leader for an Already Established Group

Building a team is an inherently personal proposition, regardless of the industry in which you’re operating. These are people that you’ve hand-selected based on their unique strengths to come together to form a complete whole. When everyone is firing on all cylinders, a well-designed team is more than just a tool – it’s a reflection of yourself, of the type of work you do, and of the quality of the product you’re about to deliver.

So what happens when you didn’t form the team, but you’re still being asked to lead them?

Things change in business all the time and at some point, you may be invited to take the reigns of a project that had already existed long before you got there – inheriting the project’s team at the same time. Jumping into a team as the newly deemed leader can be a difficult situation to find yourself in, but it doesn’t have to be provided you keep a few key things in mind.

Trust – The Most Important Element of All

When you take over as the team leader for an already established group, one thing will become clear: you probably wouldn’t have made the same decisions had you been there from the beginning. It’s a bit like a Hollywood feature film when one director takes over for another – a movie is still going to get made, but can that new director still put his or her own stamp on what is about to happen?

The answer is "yes," provided you take advantage of your most valuable asset of all: the team itself. Remember, the people in that group were selected for a reason, and the most important thing you can do right now is to trust them to guide you just as they’re trusting you to guide them. Remember that they WERE there from the beginning. They have experience in this context that you do not, and their experience is incredibly valuable. Don’t come in barking orders, changing this or that just so that the project is more "yours" than anybody else’s. Listen to what they have to say. Talk to them about what they’re doing and why they’re doing it. Instead of changing them to fit your needs, do what you can to make yourself malleable to address theirs.

You’ve Been Tasked With Filling a Void, So Fill It

If you’re coming in to lead an already established group, the chances are high that what you’re being asked to do is fill a void. Why the previous team leader was replaced no longer matters – the people in front of you were prepared to follow that person, and now that person is gone. What you need to do is throw any pre-conceived strategies you may have had out the window and learn the score, so to speak. Find out what challenges were present under the previous leadership and learn what you can do to correct them. Find out how you can provide your personal value in a situation that already existed before you got there. Take the time to learn precisely what type of leader these people need and do whatever you have to do to become it. In this situation, you need to be willing to become a collaborator almost more than you would if you had built the team in the first place.

These are just a few of the ways that you can successfully become a team leader for an already established group. Make no mistake – it’s an awkward position to be in, but above all else, the quality of the work can’t suffer due to an unfortunate identity crisis. By trusting these people who have already come together and by being willing to become a real collaborator in every sense of the word, you’ll be able to make this team your own over time – all without tearing down what was old to build something new in the process.

5 Psychological Triggers To Convert Prospects To Clients

Any marketer worth anything will tell you that the key to increasing sales is to use A/B testing to determine which sales tactic is more successful than another. If you’re not familiar with it, A/B testing (sometimes called split testing) is comparing two versions of something to see which one performs better. With that in mind, have you ever wondered why some tactics are more successful than others?

Logically, we think that if we appeal to the rational brain, we will convince people that our product is the best possible product for their needs. However, if that were the case, would anyone ever buy Croc Accessories or Pet Rocks? Nope.

Unless you’re selling to Mr. Spock, there’s a much simpler way of convincing people to buy what you’re selling. The key to turning prospects into clients is tapping into the deeply embedded emotions inside each one of them.

By identifying these emotions and learning how to trigger them, you can increase your revenue faster than you can say "Chia Pet." Here are the top 5 psychological triggers you can start using immediately to boost your bottom line.

1. Increasing Pleasure and Avoiding Pain

Avoiding pain and increasing pleasure are the driving forces of all human activity. This idea is the most fundamental reason we have a nervous system. If something hurts, we find a way to stop it. If something feels pleasurable, we do it more.

Translating this into your marketing strategy, you must first identify what your clients associate with pain and pleasure. Once you’ve figured that out, the rest is easy. Draft your marketing message in a way that shows your customers how your product or service will get them as close as possible to their pleasure trigger and away from their pain trigger.

2. Simplifying Life

For most of us, life is complicated. Too complicated. It takes 47 steps to get us from the comfort of our beds and out the door prepared to work. We don’t need another product or service that will add more steps (obstacles) to our day.

Take a good, hard look at what you’re selling. Does it add or remove barriers from people’s lives? If it’s not easy and fast to use, consider making a few tweaks that will take all of the "no’s" out of the equation.

3. Creating Novelty

New and shiny are what we love. In fact, it has been scientifically shown that exposure to something novel increases the amount of dopamine in the brain, that chemical that makes us all tingly and excited.

If you’ve ever heard someone complaining about the lack of significant changes in the latest iPhone, but still stand in line for hours to get one in their hot, little hands on release day, you’ve witnessed the power of novelty.

You can easily create innovation with your products by making a few simple changes and give your prospects that shot of dopamine they’ve been craving. Think googly-eyes on the pet rock.

4. Telling a Story

Humans have evolved over hundreds of thousands of years by telling stories. It’s how we share our experiences. The best storytellers invoke all of the senses to put their audience directly into the action.

You can infuse even the most mundane products with the magic of a good story. Try updating your copy to tell a story about your product that transports your prospects to a happier, more memorable place. They’ll buy just to keep the story alive.

5. Building Anticipation

We’ve all turned 16 at some point in our lives. Remember the anticipation we felt as the day drew nearer and the prospect of being able to drive around without an adult sat winking at us in the distance? It made life a little more sparkly, didn’t it?

If you’ve got a new product or service in the works, don’t just plunk it down on the counter when it’s all done. Start building some buzz while you’re still working on it. Send out emails to your current customers and prospects. Create a series of videos giving out little bits of information at a time. Get people in that "I can’t wait" mode and your launch day will be more profitable than you can imagine.